wonk v4.0

Jun 25, 2001 Uncategorized

Don’t expect to watch tv in tassie today.. The broadcast tower on the top of Mt Wellington caught fire. WIN, Austar and Digital TV are out apparently.

Jun 12, 2001 Uncategorized

Dial T for tyrant.

The BRW takes a look at Telstra’s placing in the current telecommunications market.

Jun 1, 2001 Uncategorized

“The argument over low clickthrough raises an old question: What is the clickthrough rate for a billboard? For a radio jingle? How about a TV commercial? The decline of banners is a classic example of people not so much refusing to accept bad news as refusing to accept its implications. If the first direct measurement of consumer response to advertising yields results this poor, can’t we just as easily conclude advertising itself doesn’t work?”